Naming your brand is tough. Naming your brand when it is the first in a completely new category is critical.
I am often asked why Abeego is called Abeego. Simply, we made it up.
Bumble Wrap was the first name I got excited about. Thankfully, at that time in my life sticking to one idea for very long was impossible. Bumble Wrap quickly fell away.
Abeego was born after an intense brainstorm. I love the name Abeego. It has shown its strength for a number of reasons, none of which factored into our original decision.
Abeego speaks to our concept. It is not tied to a specific product, ie: our bees wax wrap. We can build on it and launch new products that fit into our family while maintaining brand recognition.
Abeego is a made up word. This means we can own it on every potential platform. Shape the conversation around it and make it a part of everyday language.
Abeego is vowel heavy. It is pleasing to the eye and mouth with a feminine ease about it, a nod to Mother Nature.
Abeego is first on almost every list. This comes in handy when you are listed among 800 other amazing companies and we need to grab immediate attention.
Naming your new invention, concept and brand can set you up for long term success. Look at some of the most successful brands in the world. Get creative! Make something up. It can be tempting to name it with a simple descriptor outlining what is does. Don’t give in to this temptation.
Think about it, you’ve invented a concept. Chances are you are clever enough to invent a killer name.
Founder of Abeego