Last night I went grocery shopping and realized just how fortunate we are, for the produce we have available throughout the year. Yes, living in Victoria BC Canada we have a temperate climate, so we are privileged to have a long growing season and a variety of farmers markets. Our location on the west coast also makes it easy to receive produce from around the world. Yes, we truly are fortunate.
[Fresh figs from my tree] [Summer farmers market]
I started working at Abeego just over a month ago and before working here, I was innocent to the food produce cycle and just how much effort goes into producing produce, never mind creating “perfect” produce for grocery stores. With all the controversial issues surround food production, I started to feel overwhelmed. How could my actions actually help and make a difference?
Abeego is a company that many people still haven't heard of. Abeego’s mission is to save food. Toni Desrosiers created Abeego in her kitchen with the simple purpose to find a solution to preserve food naturally.
The cool thing about Abeego is, that it is all natural and allows food to breathe. Did you know, food has to breathe or else it goes bad? Food is living to the point of consumption, yes even after it is picked it naturally gives off ethylene gas as it ripens. If ethylene gas becomes trapped it can cause food to go bad and spoil, leading to food waste. Abeego is breathable food wrap, therefore the ethylene gas can dissipate and produce can live longer.
Working for a company that is passionate about saving food is refreshing. I wanted to share my story for World Food Day and hopefully inspire others.
Marketing & Sales Coordinator