Chapter 3: Death by a Million Hacks

Update: Is Abeego closing? TBD. Read my update here.

CHAPTER 3

Dear consumer of fresh food. I see you. 

The message out there is clear: food waste is an issue and you’re holding the smoking gun. Whether you want to save yourself and stop throwing your hard earned cash in the trash or you want to save the world, the challenge is the same: put an end to food waste in your home, and tada, world wide crisis averted.

So you’re doing your time, you’re putting in the work and it’s evidenced by the sheer popularity of TikTok food storage hacks. 

You’re drowning citrus in jars of water, rehydrating lifeless greens, adding sheets of paper towel everywhere, even regrowing heads of lettuce on the counter! You’re more engaged than ever, but further from the solution. Your gains in the kitchen are real and only juxtaposed with how ridiculously low your expectations for fresh food are. 

So you don’t need Abeego, why would you? Your 14 step strategy to keep cheese from getting moldy has been vetted by food waste experts, repeated to you a millions times and it’s free!, if you don’t account for the burden of time.  

And Abeego, well, it dies a death by a million hacks.

But me, I won’t be suffocated into silence because I know something everyone needs to know. I could keep battling bros, bots, and bullies or I could take my 17 years of experience into a space where I could have an influence that will feed generations. 

Abeego is closing and this is just one reason it’s a smart decision. 

Stay tuned for the next one. 

Toni Desrosiers
Founder & Inventor