Purchase With Purpose | Community Fridge Victoria

Black Friday is here, and we’re tickled pink because not only are we holding our FIRST EVER Black Friday sale, we also get to give back to the community in a BIG way. 

ENJOY 20% OFF ABEEGO & WE'LL DONATE 30% OF YOUR PURCHASE TO COMMUNITY FRIDGE VICTORIA! 

Promotion valid from Wednesday, Nov 24 until Tuesday, November 30 at 11:59pm PST.

For the third year in a row, Abeego has championed a giveback campaign for Black Friday/Cyber Monday. In 2020, we worked with the Ron Finley Project to help transform food deserts into food forests and in 2019, we gave back to Mamas for Mamas to supports mothers in crisis. This year, we’re excited to continue that tradition with Community Fridge Victoria to make an impact in our own neighborhood and beyond. 

HUNGER TO FEED

It's one of our four core values. Knowing what you feed grows, we commune around the table and ground ourselves in reciprocity and curiosity, eager to exchange what we have with those around us.

Community Fridges are popping up across North America & fuelling a grassroots movement to feed their local communities. Running on a "leave what you can, take what you need" basis, the fridges combat food deserts & make food more accessible to all.

With your help, we can feed the community both literally and figuratively by offering sustenance and contributing to a shared sense of support & togetherness.

Every Abeego purchased this weekend will help further stock the fridge here in Victoria, BC, (conveniently right across the street from Abeego HQ) assist with fridge maintenance, work toward building a second fridge, and inspire other cities to adopt the movement & create their own Community Fridge!

THE IMPACT

Curious about the impact this initiative will have? To share some inspiration, we asked Jaime Fogg of The Number to describe what has happened to the Rock Bay community since the fridge opened.

"As the fridge is located on the property that I come to work at 5 days a week, I’ve been able to witness the high traffic surrounding the fridge, how quickly the food is gone when it gets dropped off, and the widespread need for increased access to affordable food throughout Victoria. But what really stands out to me is the immense gratitude expressed by many people who use the fridge. I’ll often see people who use the fridge cleaning up the surrounding areas, offering to pick up garbage and just generally keep it tidy for the next person who comes along. So I guess what I’m saying is that the biggest difference I’ve felt in the neighbourhood as a result of the community fridge is the feeling of community, the smiles and gratitude that come from participating in mutual aid and seeing it play out in real time."

At Abeego, we’re on a mission to Keep Food Alive in pursuit of food for all. Over the last two years, many of us have developed a deep appreciation for our local grocery stores and the way their fresh food has nourished us physically and emotionally. This is a feeling of comfort and security that no one should be without. When you buy Abeego beeswax wrap this Black Friday/Cyber Monday, you’ll help ensure fresh food is accessible to all. 

Together, let’s purchase with purpose this Black Friday.

It is with deep respect and gratitude that we create, build and operate our business in the communities of Southern Vancouver Island, which as a business we acknowledge is located within the ancestral and unceded territories of the lək̓ʷəŋən (Lekwungen) (Esquimalt and Songhees), Malahat, Pacheedaht, Scia'new, T’Sou-ke and W̱SÁNEĆ (Pauquachin, Tsartlip, Tsawout, Tseycum) peoples.