Keep Food Alive
The words first came to me in 2010 and refused to let go. I was sitting on the couch jotting down every string of words that popped into my head in a frantic search for my WHY, when I heard a voice say, “Simplify.”
When I finally stepped back and took a broad look at the page Keep Food Alive popped off like it had already lived a 100 years. It stood out so boldly, I couldn’t ignore it. In that moment, Keep Food Alive became Abeego’s Why.
Keep Food Alive is not solely mine to define. It’s everyone’s. Abeego simply holds space for all those to find Keep Food Alive for themselves.