You don’t hear us talk much about plastic at Abeego. It doesn’t inspire us and it never will. When our founder Toni invented Abeego in 2008, it was an act of defiance against the billion dollar plastic wrap industry—an industry she saw as just dumb. Instead, Toni looked to nature for inspiration. The result was something superior to plastic wrap for food preservation: reusable beeswax food wrap that breathes. Abeego was born!
The world over is falling out of love with plastic. Under heightened environmental awareness and public pressure, governments are banning single-use plastics, most recently Canada with a move to ban all single-use plastics by 2022.
Don’t let the door hit you on the way out, Saran Wrap! As airtight plastic wrap is responsible for suffocating and killing tons of food annually we’re happy to see it go. Yet before we celebrate, take note: naked is not the answer!
Without protection, living food rapidly deteriorates and loses nutritional value. Because Abeego breathes and protects, like nature’s own peel, food is kept alive longer! The end of food waste is what really gets us jazzed. Ditch the plastic and Keep Food Alive with Abeego!
IT’S A MIRACLE! NAH. IT’S NATURE.
“I realized the plastic food wrap I was using looked nothing like the peel nature wrapped my fresh food in,” explains Toni. “Every peel found in nature protects from light, air, and moisture. Most importantly, peels breathe!”
Through a trust of nature, Toni researched and experimented with a variety of all natural ingredients to invent the food wrap of the future: the world’s first breathable, reusable, beeswax food wrap inspired by nature’s lemon peel. When she saw that she was able to preserve her food for much longer, it became her life’s mission to end food waste.
WHY ABEEGO WORKS AND PLASTIC WRAP DOESN’T
Abeego works because nature works. Abeego is opaque and breathable like every peel found in nature, not airtight and transparent like the other guys.
Since the 1950’s when plastic wrap was invented, we’ve been taught to “lock and seal” in freshness with airtight wrap and containers. While a noble idea, airtight environments suffocate living food. Mold, slime and rot is a result of moisture build up that happens when food can’t breathe.
When produce is picked, it’s still alive! Through its natural decomposition process called respiration, it releases proteins, carbohydrates and nutrients in the form of moisture.
We have proven in our test kitchen time and time again that Abeego slows down the process of respiration, protecting food while it breathes. On average, fruits and vegetables retain 30% more moisture and nutrients when wrapped in Abeego versus using nothing at all. The results are much higher for foods without a skin, such as leafy greens.
FOOD WASTE AND WHAT’S REALLY UNDER THE COMPOST PILE
Airtight plastic food wrap has been accepted as the norm in kitchens worldwide. It’s shaped how we perceive food behaves and tastes.
We’ve been asked, “But what happens to the Abeego when my tomato goes slimy?” This understanding of tomatoes is from an experience of using plastic wrap, not nature and not Abeego.
In this way, food waste has become normalized, too. Consumers don’t expect food to last. They expect that most of it will end up as compost.
In North America, 40% of all food produced ends up as waste. Studies have shown that 42% of this waste is fresh fruit and vegetables. At the household level, this amounts to 23 million tons of produce annually that could have been eaten. With the recommended daily intake of fresh fruit and vegetables being 18 ounces (500 grams) a day, that’s enough to have fed 112 million people for a year.
Compost is not a solution. Underneath that compost pile is more waste than you can imagine: irrigation, transportation, storage, employment, fertilizer, soil, right down to the bees that pollinate our plants. All of this is wasted too.
Believe it or not, we don't have a food waste problem. We have a food storage problem.
PUT THE POWER TO SAVE FOOD BACK INTO YOUR HANDS
With the ban of plastics, naked produce is on the rise. The result is produce that quickly dries out and withers. While food doesn’t mold like in plastic it does decompose more quickly. With the ban of single-use plastics comes the potential for greater food waste.
It’s more important than ever that we protect our food and keep it alive naturally.
We created Abeego to pick up where the peel leaves off to offer a breathable environment that protects skinless and peeled food so food is preserved for longer than ever imagined. You’ll save food from the compost and enjoy it to the very last bite. Cue the victory dance!
Join us as we disrupt normalized food waste and push the boundaries on what is thought of as fresh food and shift the mindset to what keeps food alive.
KEEP FOOD ALIVE
What does Keep Food Alive mean? In practical terms, Abeego literally keeps food alive by extending the life of your food and retaining its nutrients to give you vibrant, healthy food for longer. Food is life, and the more nutrients it retains, the more life force it contains.
Armed with Abeego, the life-giving properties of food is in your hands. That inner vibrancy attained from eating nutrition-packed living food is our shared power and, big picture, forms the basis of our Keep Food Alive Manifesto. Instead of living life by a code of shoulds and bans, we live life with an emphatic yes as we are propelled toward our ideals to live an impassioned life with heart.
We believe in possibility, we believe in this world, and we believe in you, our community of Wholehearted Pioneers. Let’s work together and Keep Food Alive.